What to pack under the tree? Clothing, nightwear, and underwear are always welcome. Alpina suggests 5 ideas for him and her.
Inflation isn't helping, but the desire to please loved ones wins over any fear. For 2024, Italians won't skimp on Christmas gifts , keeping their budget for the holiday in line with last year's. A budget that, according to research by Ipsos and Confesercenti, in 2023, stood at 223 euros per person, 13% more than the previous season. In the ranking of the most purchased products, clothing (51%) , perfumery (45%), books (44%), Games and toys (38%), fashion accessories (33%), food gifts (29%), technology and jewelry (both 24%). 20% have instead wrapped up home furnishings, shoes and video games, while 10% have opted for a vacation . What will Italians find under the tree this year? While tech objects promise to remain on the top three, travel, which already earned a place on the top three last year, will also rise to the top.
5 RULES FOR GIVING THE RIGHT GIFT
If your goal is to bring joy to the recipient , avoiding forced smiles or dangerous reuse, it's best to follow a few simple rules when purchasing a Christmas gift. Here are five strategies to adopt:
1 – Think about the tastes and needs of the person receiving the gift, putting yourself in their shoes and avoiding following your own preferences.
2- Move ahead so you don't have to wait until the last minute to find the perfect gift. If a store tour isn't manageable, online scouting is a lifesaver.
3 – Focus on objects that have an emotional value rather than economic value, especially if they are intended for family and friends.
4- To make sure you don't forget to give a gift to relatives and friends you only see during the holidays, it's helpful to make a list and jot down ideas for each one.
5- Never forget the card! A special, personalized dedication can evoke more emotion than the gift itself.
