Subscribe to the Newsletter: 10% Discount

Sign up for our newsletter and get a 10% discount.

Your cart

Your cart is empty

ANCHE I PIGIAMI SI CERTIFICANO IGP

EVEN PYJAMAS ARE CERTIFIED IGP

The IGP Piedmont Hazelnut inspires a Special Edition of Alpina and becomes the protagonist of a collection that invites you to rest… “with taste”.


It's written PGI but is actually "Protected Geographical Indication," the mark of origin recognized by the European Union for all agricultural and food products whose quality, characteristics, and reputation are inextricably linked to their geographical origin. What makes a product unique is the context in which it is grown, transformed, or processed, until it is released onto the market and becomes a treasure trove for the palate. To date, 257 products in Italy can boast this recognition, including 118 wine products and 139 agri-food products. Among these is the PGI Piedmont hazelnut, grown in the Lower Piedmont region, in the Alta Langa area, a UNESCO World Heritage Site. Thanks to its flavor, ingredients, and production method, it has risen to the top of the list of noteworthy specialties.

What makes it an unparalleled delicacy are its very thin yet sturdy shell, its low fat content, which slows the process of rancidity, and its natural ability to preserve. But that's not all. Its benefits go far beyond the pleasure of tasting it: if consumed regularly, it helps keep harmful cholesterol levels low while simultaneously increasing those beneficial to well-being. This well-being is also guaranteed by its high content of Vitamin E , which, thanks to its antioxidant power, slows tissue aging. Sweet, harmonious, and fragrant, the Piedmont Hazelnut PGI, in addition to its gold medal among Italian protected designations, has also earned further recognition.

Previous post
Next post

A SPECIAL EDITION OF PYJAMAS INSPIRED BY THE PGI PIEDMONT HAZELNUT

Hazelnuts adorn sweaters and even trousers with tracksuit-style trims. Alpina, inspired by the Piedmontese PGI product, has chosen them as the exclusive design for its men's pajama collection, dedicated to the typical product produced in the Langhe region. The Special Edition La Nocciola del Piemonte PGI , in 100% interlock, is the sleepwear brand's declaration of love not only to its homeland, but also to Italian craftsmanship. This expertise is evident in both the world of sleepwear and the world of flavor. The timeless partnership between quality fabrics and food lends its most authentic expression to the "Fabio" model: whether it's a men's nightshirt or a Henley or crew neck pajama set, the combination of these two excellences paves the way for a "good" night. In name and in fact.