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When care meets sweetness.

Intrecci Alpina | The capsule collection that combines quality, tradition, and human values.

The collaboration between Alpina Intimo and Joinfruit has created a collection that speaks to the joy of solidarity: pajamas and socks inspired by the colors and freshness of fruit, a symbol of a special connection between care, kindness, and respect.

THE HISTORY OF WEAVING

When quality intertwines with care

There is a thread that unites the softness of Alpina cotton with the scent of freshly picked fruit: it is the thread of care.
From this intertwining, Intrecci Alpina was born, a capsule collection that celebrates the collaboration between Alpina Intimo and Joinfruit , Piedmontese companies linked by the same values: respect, tradition, and attention to people.

The patterns in this collection are inspired by the natural colors and authenticity of fruit, to bring the same sweetness of a good gesture into your everyday life.

THE SOCIAL PROJECT

A collection that is good for those who wear it and those who create it

At the heart of the project is the “Joinfruit Fresh” line of extra jams, produced with 70% fresh fruit and 100% human value, thanks to the collaboration with the “I Ciliegi Selvatici” Agricultural Social Cooperative .

These jams are born from the work of young men and women who, through their commitment to the farm, have found hope and an active role in society.

By choosing a piece from the Intrecci Alpina line, you will receive a free “Joinfruit Fresh” jam : a small gesture that encapsulates the essence of the project — combining quality, attention, and inclusion.

THE COLLECTION

Sweetness to wear

Pajamas and socks decorated with fruity patterns and natural colors: each piece is an invitation to rediscover lightness, well-being, and the pleasure of simplicity. Like a hug that feels like home, Intrecci Alpina is designed for those who believe true quality is what you feel on your skin—and in your heart.

*For every item purchased you will receive a free Joinfruit Fresh jam.

SHARED VALUES

Goodness is a value that is cultivated

“For us at Alpina, care and trust begin within the family and are found in everything we do.”
Agostino Trucco, Sales Manager Alpina Intimo

“We believe that companies can be vehicles for positive change by combining the quality of their products with the quality of human relationships.”
Bruno Sacchi, Director of Joinfruit

Two voices, one vision: that of a Piedmont growing under the banner of respect, kindness, and shared well-being.

WHERE TO FIND IT

Discover Intrecci Alpina in our stores

The capsule collection is available online and in the Alpina Factory Stores in Alba, Asti, Carmagnola, Cuneo, Mondovì, Roletto, Saluzzo, Savigliano and in the historic headquarters in Turin , the heart of the Alpina brand.

Alpina Weaves. Because sweetness, when shared, becomes healing.