Alpina Intimo turns 100: a story passed down from generation to generation
There are stories that are told. And then there are others that are handed down. They pass through people, families, habits, and those little daily gestures that, almost without realizing it, reach from one generation to the next.
It is also in this way that Alpina reaches its first 100 years in 2026.
Since 1926, a story that continues
Alpina Intimo was founded in Piedmont in 1926.
Since then, ways of living, dressing, and relaxing at home have changed. Families and generations have changed.
But some things have remained:
- Care for materials.
- Attention to detail.
- The value of comfort.
- The simplicity of things done well.
Values capable of standing the test of time and being rediscovered, time and again, by those who follow.
From one generation to the next
A pair of pajamas chosen to feel good at home.
A tank top worn during the first cold days.
A garment gifted to someone in the family.
Small gestures that change form, but continue to speak of care and daily life.
This is how a hundred-year-old story continues to live: not by remaining the same, but by evolving without losing what makes it recognizable.
A story made of people
Behind Alpina, there are people.
Those who started it. Those who continued it. Those who took what was there before and carried it forward with a new perspective.
Because the true meaning of a generational handover is not just about preserving a history.
It is about giving it the chance to continue.
“Reaching 100 years is a milestone that belongs to everyone: to our family, our employees, and the people who have chosen Alpina over time.” Agostino Trucco, General Manager of Trucco Tessile.
100 years, and the story continues
In 2026, Alpina turns 100.
It is not just a milestone.
It is a bridge between those who came before, those here today, and those who will come tomorrow.
1926 — 2026
100 years. A story to be passed on.